Discover the marketing secret that transformed April Hawkins' world, giving her a lifeline to navigate the overwhelming maze of sales jargon and strategies. Uncover the unexpected twist that left her feeling a newfound confidence in her work, knowing she was effectively reaching her audience in a meaningful and impactful way. Prepare to be amazed as April shares how this framework not only simplified marketing, but made it fun and engaging, leaving her hungry for more. Stay tuned to find out how StoryBrand's powerful approach revolutionizes the way you connect with customers and transform your business.
In this episode, you will be able to:
My special guest is April Hawkins
In the world of marketing education, April Hawkins is something of a revelation. Leveraging her expertise as a StoryBrand teacher and facilitator, she's transformed countless marketing messages for businesses eager to connect more powerfully with their audience. April’s approach is rooted in authenticity and strategy, enabling entrepreneurs to define and articulate their narrative in a way that's both engaging and impactful. Her vibrant personality also shines through on the Buzzworthy Marketing podcast, which she co-hosts with enthusiastic acclaim, offering valuable insights in an enlightening and easily digestible format.
The key moments in this episode are:
00:00:00 - Introducing StoryBrand,
00:02:35 - The Power of StoryBrand,
00:04:01 - The Rule of 26,
00:08:22 - Filtering Out Unqualified Clients,
00:11:43 - Reverse Engineering the Process,
00:15:28 - The Importance of Painting the Picture of Success,
00:16:23 - Using Quests to Frame the Customer Journey,
00:17:33 - The Key Role of Problem Identification,
00:18:43 - The Power of Client Research,
00:19:27 - Resources for Success,
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