The Buzzworthy Marketing Show

Attracting the Right Customers: How the StoryBrand Framework Can Revolutionize Your Marketing

September 26, 2023 Michael Buzinski Season 4 Episode 12
The Buzzworthy Marketing Show
Attracting the Right Customers: How the StoryBrand Framework Can Revolutionize Your Marketing
Show Notes

Discover the marketing secret that transformed April Hawkins' world, giving her a lifeline to navigate the overwhelming maze of sales jargon and strategies. Uncover the unexpected twist that left her feeling a newfound confidence in her work, knowing she was effectively reaching her audience in a meaningful and impactful way. Prepare to be amazed as April shares how this framework not only simplified marketing, but made it fun and engaging, leaving her hungry for more. Stay tuned to find out how StoryBrand's powerful approach revolutionizes the way you connect with customers and transform your business.

In this episode, you will be able to:

  • Harness the potential of the StoryBrand framework to transform your marketing efforts.
  • Realize the significant role of acknowledging your customer's problems within your marketing strategy.
  • Carry out the switch from 'we' and 'us' language to 'you' and 'your' language to increase customer engagement.
  • Define your ideal customer profile and gain insight into their specific challenges.
  • Explore the Rule of 26, a proven method to double your website revenue via tailored messaging. List 2:

My special guest is April Hawkins

In the world of marketing education, April Hawkins is something of a revelation. Leveraging her expertise as a StoryBrand teacher and facilitator, she's transformed countless marketing messages for businesses eager to connect more powerfully with their audience. April’s approach is rooted in authenticity and strategy, enabling entrepreneurs to define and articulate their narrative in a way that's both engaging and impactful. Her vibrant personality also shines through on the Buzzworthy Marketing podcast, which she co-hosts with enthusiastic acclaim, offering valuable insights in an enlightening and easily digestible format.

The key moments in this episode are:
00:00:00 - Introducing StoryBrand, 

00:02:35 - The Power of StoryBrand, 

00:04:01 - The Rule of 26, 

00:08:22 - Filtering Out Unqualified Clients, 

00:11:43 - Reverse Engineering the Process, 

00:15:28 - The Importance of Painting the Picture of Success, 

00:16:23 - Using Quests to Frame the Customer Journey, 

00:17:33 - The Key Role of Problem Identification, 

00:18:43 - The Power of Client Research, 

00:19:27 - Resources for Success, 

Follow April Hawkins:

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at