The Buzzworthy Marketing Show

Client Experience Redefined: Boost Your Service-Centric Business with HB Pasley

August 01, 2023 Michael Buzinski Season 4 Episode 4
The Buzzworthy Marketing Show
Client Experience Redefined: Boost Your Service-Centric Business with HB Pasley
Show Notes

Does this sound familiar? You've been told that showcasing your skills is the key to success in your service-based business. But here's the truth: solely focusing on your skills is an ineffective action that leaves you struggling to build strong client relationships and improve your business performance. Don't let the pain of stagnant growth and missed opportunities continue. It's time to prioritize the client experience and revolutionize your business.

In this episode, you will be able to:

  • Learn the secret behind successful businesses - a keen focus on client experiences over just showcasing skills.
  • Realize why businesses that put client needs above everything else are the ones dominating their industries.
  • Get introduced to a groundbreaking eight-step journey that paves the path for an exceptional client experience.
  • Evaluate how and why open-ended questions and feedback can be game-changers in enhancing client satisfaction.
  • Grasp the concept of looking beyond your current role and creating a mission with a powerful impact.

My special guest is HB Pasley

HB Pasley is an influential thought leader known for reshaping perspectives on the client experience in the service industry. Experienced in navigating the unique terrain of professional services and financial services, Pasley's wisdom is rooted in experience, risks, and many learning opportunities. Best known for his refreshing humor, adaptability, and insightful analogies, Pasley captivates audiences by making complex concepts relatable and easy to grasp. As the brains behind the Ideal Client Experience framework, Pasley exhibits an uncanny, intuitive understanding of ways to infuse empathy into business interactions, giving businesses a clear edge in their sectors.

The key moments in this episode are:

00:00:00 - Introduction, 

 00:01:39 - The Importance of Client Experience, 

 00:06:16 - Building Long-Term Client Relationships, 

 00:08:37 - The Ideal Client Experience, 

 00:12:45 - Implementing Client Experience, 

 00:15:12 - Describing Services to a Friend, 

 00:15:52 - Improvement Feedback, 

 00:16:42 - Immediate Feedback Implementation, 

 00:17:37 - Multiple Bosses, 

 00:19:13 - Sense of Mission,

Follow HB Pasley:

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