Are you ready to achieve Brand Longevity? That should be the goal. But how do you access the 'how'? Patty Dominguez is the founder of Positioning to Profit, a bestselling author, advisor, and contributing marketing expert. She has worked for a Fortune 50 management consulting company and now helps service based entrepreneurs claim their category of one status based on their unique abilities.
What we talked about this week:
1. What is the importance of creating a personal brand in this day and age?
2. How can you stand out and avoid being commoditized in a crowded market?
3. What is the risk of having a spokesperson for your brand?
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