The Buzzworthy Marketing Show

Do Awards Matter For Your Business?

February 08, 2023 Michael Buzinski Season 2 Episode 10
Do Awards Matter For Your Business?
The Buzzworthy Marketing Show
More Info
The Buzzworthy Marketing Show
Do Awards Matter For Your Business?
Feb 08, 2023 Season 2 Episode 10
Michael Buzinski

When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan, less prestige, more results. Over the years, I have accumulated a lot of metal and glass , but the question still remains, do they even matter. Does spending time going after awards worth the energy and sometimes cost to get them. To help me answer this question today is Vinnie Potestivo is an Emmy Award-winning Media Advisor who grows personal brands & scales founder-led businesses by increasing content distribution, brand visibility & media reach. He is also a Google News source that connects independent creators with opportunities to grow their careers and get discovered. Welcome to the show Vinnie.

Questions we answer in this episode:

  1. Do industry awards really matter?
  2. What awards should we as entrepreneurs be trying to get, if any?
  3. What are the first steps in approaching using awards for your marketing? Say someone already has one…

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.


Show Notes

When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan, less prestige, more results. Over the years, I have accumulated a lot of metal and glass , but the question still remains, do they even matter. Does spending time going after awards worth the energy and sometimes cost to get them. To help me answer this question today is Vinnie Potestivo is an Emmy Award-winning Media Advisor who grows personal brands & scales founder-led businesses by increasing content distribution, brand visibility & media reach. He is also a Google News source that connects independent creators with opportunities to grow their careers and get discovered. Welcome to the show Vinnie.

Questions we answer in this episode:

  1. Do industry awards really matter?
  2. What awards should we as entrepreneurs be trying to get, if any?
  3. What are the first steps in approaching using awards for your marketing? Say someone already has one…

Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.