How many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clients. But when we start talking about SEO, we start to hear about different flavors, like on-site optimization and off-page SEO, or citations and backlink building. It’s enough to make your head spin, right? I think I am going to have to create a limited series dedicated to all of the elements that go into SEO, but for today, we are diving into a tactic that helps off-page SEO. It’s called public relations and it’s something that in itself can bewilder even the most veteran entrepreneur. So to help me break it down, is Steven Lentz, a former firefighter who now helps businesses with their online presence and showing up organically using the magic of public relations marketing.
In this show we will cover:
1. What exactly public relations marketing is in layman's terms?
2. How public relations marketing helps off-site SEO
3. What are the first steps you can take if you are considering adding public relations to your marketing mix?
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