The Buzzworthy Marketing Show

How Authenticity Equals Profitability

January 12, 2023 Michael Buzinski Season 2 Episode 4
The Buzzworthy Marketing Show
How Authenticity Equals Profitability
Show Notes

I was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I am sure you have heard this new buzzword rattling around the social media stratosphere the last couple of years, but I don’t think the social gurus are getting to the heart of what it means to be authentic and how authenticity is actually the express lane to profitability. So today we are going to dive into how authenticity equals profitability in your business. To help flesh out the details is JM Ryerson, who has successfully exited two companies that have created personal and financial freedom using his Show Up As You methodology. And that’s why I think he is the perfect guest to join me to discuss today’s topic.

In this show we will cover:
1. What is your stance on authenticity as it pertains to business and do you agree how it is portrayed in social media today?
2.How does authenticity correlate with profitability
3. What can you do to uncover your true authentic self?

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