How many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at the beginning of any campaign. These metrics should always be tied to revenue or profit. If they aren’t - we call them vanity metrics. And unfortunately, they are used way too often in many facets of business to either prop up mediocre performance or make the business owner feel good. So today, we are going to take a look at how to avoid these vanity metrics and ways to stay on course with KPIs that consistently move the revenue needle. To help me dive in today is a friend of mine, Jason Cercone a podcast guesting strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through impactful podcast guest appearances. He shares my disdain for vanity metrics so he’s my perfect wingman for this topic.
Get in touch with Jason:
jasoncercone.com | youtube.com/jasoncercone | linkedin.com/in/jasoncercone